Managing a PR crisis is ALL about speed. If you’re not controlling your message by lunchtime, you’ll be convicted before dinner.
The old school way to fix this was something called a “crisis communication plan.” A traditional plan is a great way to waste money. Follow along and learn a better way.
We’ll introduce you to two fictional CEO’s – Bill and Raj – who handle their crisis in very different ways. You can follow their story throughout the book, and learn a lot of the same lessons Bill and Raj learn the hard way. Free on Kindle.
"Leaders Under Fire: The CEO’s Survival Guide to Navigating Corporate Crisis" by Jeff Chatterton was first posted on freebookpromotions.com on February 17th, 2020. Each day we feature new free and discounted Kindle books in the Non Fiction genre as well as all other genres.
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