7 Tips to Boost Your Book Sales During the Holidays

It’s never too early to start planning your marketing strategy for the holiday season! 1. Use seasonal keywords in search ads. If you run search ads on Amazon or have product pages for your books, insert keywords that shoppers may use when searching for seasonal items. For instance, during October, you might use terms like “children’s Halloween books” or “horror books for Halloween.” Throughout November and December, cookbooks and recipes are popular, so think about ways to incorpor... [Read More...]