How to Price Your Book for a Successful Book Promotion

A common question authors ask is: How should I price my book? When it comes to pricing your book, you should look at pricing as a highly effective marketing tool. There are good reasons to adjust your price low, ($0.99 or free) and good reasons to keep your book a full price. Consider dropping your book price to$2.99, $0.99 or free in these circumstances: When you are running a book promotion When you need book reviews If you have nominated and been accepted for an Amazon-sponsored sale,... [Read More...]

7 Tips to Boost Your Book Sales During the Holidays

It’s never too early to start planning your marketing strategy for the holiday season! 1. Use seasonal keywords in search ads. If you run search ads on Amazon or have product pages for your books, insert keywords that shoppers may use when searching for seasonal items. For instance, during October, you might use terms like “children’s Halloween books” or “horror books for Halloween.” Throughout November and December, cookbooks and recipes are popular, so think about ways to incorpor... [Read More...]